Main JDO RAW Logo. 'It's Crunch Time' Main JDO RAW Logo. 'It's Crunch Time'

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People drinking cocktails.
People drinking cocktails.

THE BRIEF

We all enjoy going out for a bev - be it a beer, colada or diet soda. And the places we drink have become way cooler nowadays. Posh pubs, bougie bars, and zany arcade-darts-axe throwing watering holes. However, the snacks? They’re stuck in a sticky floor dive bar past, not reflecting the levelling up the rest of the environment has had.

For our 2025 RAW brief we want you to bring these snacks up to scratch, happy to be enjoyed with these new environments and those classic drinks.

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Alcohol bottles behind a bar.
A row of beer taps.
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2025